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BSJ Coaching

Hi, I'm Brandon

Prepare Students for Lifelong Financial Success

Students these days are constantly exposed to the inflated lifestyles of others on social media and getting conflicting and overwhelming advice from the online money influencers and family members who only know what they know.

What young people need is a financial order of operations they can understand that is explained in ways that make sense and apply to them on a personal level. 

Help them avoid financial stress

Before teens are saddled with financial obligations like paying rent, student loans or credit card payments, it’s important that they have a strong financial literacy foundation. But statistics suggest that while teens are interested in financial subjects, they don’t always feel armed with the necessary knowledge to achieve financial wellness.

  • As of 2021, 73% of teens reported wanting more personal finance education in 2021.
  • 75% of teens lack confidence in their knowledge of personal finance.

The transition from high school to college and beyond is full of financial challenges. Give your students a head start with our expert-led financial education sessions. We’ll teach them to:

  • Navigate Finances: Create a budget and stick to it.
  • Avoid Debt Traps: Understand loans, credit, and smart borrowing.
  • Plan for the Future: Save effectively and invest for long-term growth.
  • Make Confident Choices: Manage their money like a pro.


The PROBLEM with many financial literacy programs for young people is:

1. They often start with concepts that don’t easily connect with them because most have never made any money

2. They focus on debt management instead of debt prevention.

3. They focus a lot on retirement, which while important, is a hard concept to grasp for many young people


They need a relatable educator who speak their language and get them excited.

Our Program

“Winning with Money”

is a unique financial literacy program designed to teach young people from grades 5-12 the ABC’s of money that we all wish we learned as kids.


Deeper than that, students will learn to reframe their thinking around money not as a goal, but as a tool to build the goal.


This is no cookie-cutter Fin-Lit program, we won't be learning to balance checkbooks here. 

By teaching powerful concepts like opportunity cost and deferred gratification we will focus on lifestyle design through the lens of personal finance.


This will help students redefine their ideas around money and learn to think long-term

thus making wiser college, career, relationship, and financial decisions.

Our Approach is Different.

Some of the concepts we will discuss are:

  • How to Budget your money like a business
  • Why Credit Cards are like knives
  • The power of Debt freedom
  • How to actually become a millionaire…with just $75
  • The power of Compound Interest
  • The Opportunity Cost of shoes
  • Pros and Cons of Entrepreneurship
  • The importance of Saving Money early…and How to do it.
  • My Student Loan horror Story…and more

*We can can also tailor a program unique to your campus and student needs or interests*

I can't wait to speak with you.

I’m excited to share with your students the money advice I wish I’d been taught at their age and hear about ways I can design a workshop, speech, keynote or session that's perfect for you.

If you are interested please contact us at:

 Info@BSJBrands.com or Brandon@BSJCoaching.com

Hi, I'm Brandon

 I’m Ramsey Certified Personal Finance coach, a public speaker, Director of Financial Literacy and a current a member of the San Diego Mayor's Small Business Advisory Board.

Simply put, I teach people the tools to win with money. 

Being a former teacher of elementary school teacher and public speaker to thousands, I became an expert at breaking complex ideas into bite-sized inspirational pieces.


 I now get the opportunity to teach to people ranging from ages 10 years old to retirement the actual tools needed to reach financial freedom and peace. It is my purpose. 

I'd love to come speak on your campus!

How Can I Help

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BSJ Coaching

(323) 706-1959


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